All about a successful awareness campaign
Awareness campaigns are numerous and relate to different themes: road safety, videos denouncing the precarious situation of children in countries at war or even information messages on endangered animal species. These different messages make us aware of these issues. But for the message to get through, it is essential to conduct effective communication, the result […]
How does a letterbox distribution campaign work?
A vector of local communication, BAL distribution remains an effective technique for making oneself known and promoting its products. To generate maximum traffic and ensure return on investment, the project must not skip any of the key steps to be taken. Find out how a successful mailbox distribution campaign unfolds! Design of the flyer for […]
Make room for awareness through street marketing
The purely commercial actions of street marketing for brands and companies flood our streets. However, you should know that this method is not only for advertising. Fight against a disease, denounce social phenomena, raise awareness… Street marketing is also an effective awareness tool! Why street marketing as an awareness tool? Over the years and […]
Fight against coronavirus in France: towards solidarity
France is among the countries affected by the coronavirus. The authorities opt for the reinforcement of barrier gestures. This is how the distribution of free masks becomes everyone’s business, from voluntary associations to political figures. Remember that wearing a mask in Ile de France is compulsory as soon as the deconfinement comes into force. […]
Street marketing: actions that work after deconfinement
Are you looking for an effective way to regain the notoriety of your company after the deconfinement? Contactless street marketing presents itself as an excellent asset to achieve this end. Why street marketing? Street marketing / guerrilla operations consist of “investing the street” in order to get as close as possible to consumers. They allow […]
Coronavirus and major events: consequences and alternative marketing in the face of containment
Coronavirus, a word that is now at the heart of all concerns. Its impact from a marketing point of view? Containment measures that result in the cancellation of many events and shows. What are the consequences ? What to do when faced with this kind of situation? Losses looming on the horizon for organizers and […]
Marketing Management: “Pull vs. Push ”, which strategy to choose for your business?
Push marketing brings the product to consumers, while pull marketing brings consumers to the product. Each marketing technique and strategy belongs to one of these two categories. Does your business use either? or both ? Before answering this question, let’s first break down the specificity of these two main marketing strategies, starting with this little […]
Practical guide to display in street marketing
In street marketing, there are many tools and supports for running a campaign. There are the distribution of flyers / leaflets, but also the sign spinning, the mascot animations and of course the display. The latter can be frowned upon because sometimes some displays take too great liberties. We’ll show you how to do proper […]
How to organize your participation in a fair?
In the life of a business, the trade fair is a crucial, almost mandatory step. Whether you are a participant or an organizer, in order for this event to achieve the objectives you set for yourself, you need a minimum of organization at all levels. Street Diffusion shares with you the essential steps for organizing […]
How to communicate before municipal elections
The next municipal elections will be held in the first quarter in 2020. For several months, electoral campaigns have been open. The means of communication are diverse and varied, this includes the use of media, social networks, but also the classic strategies used in street marketing such as the distribution of flyers and leaflets. Some […]